Great apology

OB Tampons wanted to apologise for the discontinuation of one of their products, promising their customers that they will get it back on the shelves in the near future. To apologize, more than 100, 000 women received an email that led them to their own personal music video, and an apology. This viral had more than 3 millions hits only in one weekend. Clearly the brand felt they had something to apologise for, and a good way to go about it.

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