Asthma Coach App

Apps are tough for people to get right. In my very humble opinion they really have to add value to someones life, enough value that a person will download it in the first place and then use it again (and again). There are some great ones out there that we all use (most of Europe seems to be using WhatsApp!).

I saw someone post on Facebook this morning about this app, I probably should know, but I am guessing their kid (or kids) have asthma, so they thought this was (and I quote) ‘genius’.

The app allows users to record and track their asthma symptoms, medication usage and peak flow to help them control their condition. Users may also share the diary and a graph of their asthma activities with their healthcare professional if they wish. The Asthma Coach also provides users videos on how to correctly use inhalers and other devices, what to do in an emergency and how to test your peak flow.

The free app can be used by anyone with asthma and can also be used by the parent of a child with asthma to help track their condition.

Dr Basil Elnazir, of The National Children’s Hospital, Tallaght and Chairperson of the Asthma Society Medical Committee, said, “We hope that the app will help young people to engage in managing their own asthma. They form lifelong health habits in these years, so if they start to control their asthma now this will help them throughout their lives. We can’t change whether people have asthma or not but we can help to change their outcomes through management of their condition. The app will help them to do this in partnership with their healthcare professional.’

The project was enabled through an unrestricted educational grant from Pfizer Healthcare Ireland. The app also includes a pollen forecast from March-November, which is supported by Dyson.

How to access Asthma Coach:
The app is available to download from the Apple App Store –  the mobile website is available here

Why Marketers need to get mobile

I presented to my agency about 8 months ago and the title was Winning in Digital – and essentially it was – get mobile, help our clients get mobile – and that is what we are doing. Its all about mobile first for us.

So its great when you read stuff from people who are waaaaaaaay smarter than yourself, and they are saying the same thing months later. This is a great post by Greg Stuart, global CEO of the Mobile Marketing Association.

In it he says:

 “consumers have been mobile savvy for quite some time and it is only now marketers are starting to consider mobile as a vehicle for stronger connection and growth. If our goal is to “go where the consumers are and get there first” then essentially, we are trailing far behind when it comes to mobile engagement.”

And if you aren’t convinced – try this for size:

“…many marketers are unsure how to harness the power of mobile. They know they need mobile. But the concept of mobile leading marketing efforts is still too unnerving and unfamiliar.  If I were to sum up the value of mobile to marketers it would be this: Nothing gets a marketer closer to consumers than mobile. Nothing.”

So why mobile:

“THE POWER OF IMMEDIACY – Mobile has transitioned into a platform of NOW. Consumers want information now; they want to buy now; and they want to interact now. This concept of immediacy has transformed mobile into a tool of action and transaction in a single swipe, click, or tap.

MOBILE AS ROI BUILDER  – The “Mobile X% Solution” study found that by dedicating 7% of the annual marketing budget to mobile advertising, marketers would achieve “more bang for their buck.” In other words, better sales results for the same budget. Currently, most marketers invest less than 1% of their media budgets in mobile. A huge error when a number of brands like Coca-Cola, Mondelez International, P&G and many others are ramping up their mobile spend.

TRANSFORMING BUSINESSES WITH A MOBILE VISION – Nike moved from selling sneakers to selling a lifestyle through mobile products like FuelBand and Nike+. Nike harnessed mobile to create an entirely new space for them to connect with consumers and engage in a contextually relevant environment. And while Nike has reaped the benefits, their competitors have yet to catch up and initiate a stronger mobile strategy.”

Still not convinced?

“We all strive to be in “arms reach of desire.” Today, at the end of that arm, between it and desire, is a mobile phone. It’s as close to our consumers as we can get. Go to where the consumers are and reimagine your marketing strategy with mobile leading the charge.”

Where would you hide songs?


Well if you are Air France – there is only one answer……….. in the sky!

What do you think?



Innovative Cadburys ad on



Well done to the folks at for this innovative ad format for Cadburys.  The ad was embedded into the content of the site. As users scrolled through properties to rent the joyville house showed up. When they clicked they were brought to the property page above.

This has been live since October and it has had 32,000 clicks to the property page. Really great to see an innovation like this. Well done all involved.



War Child Ad

Where childhood thrives, war does not. War Child provides the education, opportunity and justice that children in areas of conflict need to break the cycle of poverty and violence