Innovative Cadburys ad on Daft.ie

 

 

Well done to the folks at Daft.ie for this innovative ad format for Cadburys.  The ad was embedded into the content of the site. As users scrolled through properties to rent the joyville house showed up. When they clicked they were brought to the property page above.

This has been live since October and it has had 32,000 clicks to the property page. Really great to see an innovation like this. Well done all involved.

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s