Wake me up!

Im a bit obsessed with alarm clocks at the moment! Im fed up of hitting the snooze button and of really annoying alarm clock sounds (on my phone). I have the annoying ones because I tend to sleep through the more subtle ones!

I used sleep cycle about a year ago and for some reason stopped using it, but recently I read about Lark in the book Overthrow. Lark started off as a vibrating silent alarm clock and now has become more, its a sleep coach. How cool is that. Lark costs money and Im not quite there in investing in my sleep, although I’m really tempted as Lark is now a coach that you can use 24 hours a day, to track what you eat as well and make sure you are getting the most out of your day. (see Lark video below)

So I have re-visited Sleep Cycle and last night used it, I obsess over what my sleep pattern was! I was surprised I heard my daughter at 3am this morning talking in her sleep (normally I hear nothing!) but it turns out I wasnt in a deep sleep!! It woke me up nice and gently too which was nice. Having said that I dont feel any more refreshed today than any other day!

This morning I came across a new one called Uniqlo Wake Up, a social alarm app from Japanese fashion retailer Uniqlo that incorporates the current weather, time and day of the week into its wake-up music. How great is that, it wakes you up and tells you its cold or raining outside! How great also that its a brand that is doing this! Love it. I don’t know a lot about the Uniqlo brand, but wouldnt it be great if people woke up every morning thinking about you!

What they are doing is more than offering a service, or a store, Trendwatching say that this falls under a category of brand called Brand Butlers:

“It has never been more important to turn your brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution (it’s finally, truly here!) makes it possible to offer uber-relevant services to consumers anywhere, anytime. Basically, if you’re going to embrace one big consumer trend this year, please let it be BRAND BUTLERS!”

I will let you know how I get on with my Uniqlo wake up


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