The Kakadu Cab

Great tourism campaign for the local market

Kakadu is one of those places most Aussies would love to visit, but because it’s on their doorstep they put it off and opt for a foreign holiday instead. So Arnold Furnace came up with an instant solution to the problem in the form of The Kakadu Cab an unmarked Sydney taxi offering anyone who got in two choices: either be driven to their destination just like a normal cab, or get whisked off on a three day adventure around the Northern Territoryâs Top End, courtesy of their client Inspiring Journeys.

The only catch was they had to leave immediately.

The whole trip was documented with the footage then turned into webisodes detailing the “winners” individual experiences.


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