When its from Paddy Power! I read in Overthrow that Paddy Power turn ads around in 48 hours and gives their legal team about 1 hour with their creative and the brief isn’t – whats wrong – its – how do we make this happen. They do look at pushing things, they want things that entertain them, if it feels like its a Paddy Power way, they go with it.
Here is their latest work:
And their “apology”!! – note the free bet!!! Classic