When an apology is not an apology!

When its from Paddy Power! I read in Overthrow that Paddy Power turn ads around in 48 hours and gives their legal team about 1 hour with their creative and the brief isn’t – whats wrong – its – how do we make this happen. They do look at pushing things, they want things that entertain them, if it feels like its a Paddy Power way, they go with it.

Here is their latest work:

PaddyPowerFernando

And their “apology”!! – note the  free bet!!! Classic

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