When an apology is not an apology!

When its from Paddy Power! I read in Overthrow that Paddy Power turn ads around in 48 hours and gives their legal team about 1 hour with their creative and the brief isn’t – whats wrong – its – how do we make this happen. They do look at pushing things, they want things that entertain them, if it feels like its a Paddy Power way, they go with it.

Here is their latest work:


And their “apology”!! – note the  free bet!!! Classic



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s