I came across this on Twitter and the name grabbed my attention. So, I checked it out. What is it all about, you ask? Well the premise is, often the first idea you have is the best. So a brief is set and you (anyone in Twitter land) have one minute to work on it! As they say themselves:
The beauty of One Minute Briefs is that the ideas that come out of them can be really, really, shit or really, really, good. But you’ve only spent one minute on it so it’s all good whatever happens.
And if your work gets picked up, you get paid!
Here are some recent One Minute Briefs and examples of the work: