To announce their summer clearance sale Honda in the USA took to twitter to ask people about their gripes with their new cars using the hashtag #wantnewcar. Then on July 15th they responded to the customers with Vine videos, they even got celebrities like Rebecca Black involved (check out her vine here)
Results were good according to Brand Channel (via PSFK) The hashtag saw 6,895 Twitter mentions from 5,617 users with 14.8 million estimated Twitter impressions. The word “Honda” received an estimated 247 million impressions between July 14 and Tuesday morning.
Nothing about sales yet – but I’m sure it helped. Check out the TV spot supporting the campaign (ahh integrated!)