Twitter Buys 2nd Social TV Analytics Firm

TwitterTVTwitter has acquired social its second Social TV analytics firm with the announcement of its purchase of Trendrr last week.

According to Lost Remote:

“Trendrr’s specialty is social TV analytics, but the company’s Curatorr product — which recently joined Twitter’s certified products programme — enables companies to curate and display custom Twitter experiences. “(We) will work with media companies, marketers, and display ecosystem partners to create compelling user experiences – continuing to pursue our initial charter of focusing on the real-time aspects of TV and media,” Ghunheim said.

This will enable Twitter to offer more comprehensive solutions for brands and media partners, tied into its own analytics and advertising products. Trendrr said it would continue to honor partner contracts for Trendrr.TV, but it does not plan to bring on any new clients moving forward.”

Twitter are clearly commited to TV metrics, late last year it developed a partnership with Nielsen to develop a Twitter TV Rating tracking audience social media activity and earlier this year Twitter bought social TV metrics firm  Bluefin Labs and late last year

 

 

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