Risk the idea – Cannes 2013 review

You have probably seen a lot of these already, but this is a great summary of Cannes 2013 – enjoy


Fundraising Awards

It is great to see the Fundraising Ireland awards in their 3rd year (I will be corrected by Ed if thats not right!). The awards are another great development by Fundraising Ireland and in my humble opinion helps professionalise the sector even more.  Fundraisers are notoriously bashful and shy! “Oh I couldn’t possibly nominate myself” – but you sure can and should. Winning awards gives the entire team a boost, your corporate partners a boost. It demonstrates you know your stuff when it comes to Fundraising.
So nominate today: http://www.fundraisingireland.ie/whats-new/events/the-irish-fundraising-awards-2012/

I want to go #winnersbreakfast Ticket Giveaway

An Post have been in touch and have given me two pairs of tickets to this years Winners Breakfast on Wednesday to give away to Irish non profits. At €25 a ticket it’s a seminar well worth going to, and it’s great value, but a couple of freebies is not a bad way to start the week.

What do you have to do?

Just RT this post (use the #winnersbreakfast hash tag) and you are in. I’ll contact the two winners (a pair of tickets each) tomorrow am

At the An Post Integrated Direct Marketing Awards, Winners Breakfast, Wesdnesday 23rd May, you’ll hear 4 x 20 minute presentations of these winning campaigns!

  • Acorn Marketing & PrePay Power – For the person who hates getting bills in this home. Gold for Best Unaddressed Mail and Best Acquisition
  • Direct Marketing Campaign Management & Neopost Ireland – Mailroom Emergency. Gold for Best IT and Technology
  • Ignition – integrated ideas people & Musgrave Retail Partners – SuperValu Real Rewards Spend Less this Christmas. Gold for Best Direct Mail High Volume
  • RMG & The National Lottery  – EuroMillions Peggy & Ted. Gold for Best Integrated Campaign  
So tweet away!

Non-Profit Tagline Database

You are probably familiar with the Non Profit Tagline Awards (the taggies). A great idea that Nancy Schwartz came up with a few years ago that has gone from strength to strength. Each year after the awards Nancy releases her Tagline Report. This year the report has over 4,800 taglines in it and for anyone considering looking at a tagline (and you should) this database, together with the 2011 Nonprofit Tagline Report, are key tools in in crafting taglines, organisation names and other messages that connect and motivate action.

You can get the Tagline Database and Report here: http://bit.ly/bujJLI

Database users can scan taglines by organizational focus or tagline type, or drill down into specific sets via the search tool. Organisations can use the Database to:
  • Get ideas on ways to integrate a specific word or phrase into their taglines.
  • Be inspired and guided in shaping all message elements by the taglines of organizations like theirs.
  • Brainstorm on how to strengthen overall program messaging by reviewing program taglines of similar organizations.
  • Breakthrough paralysis in naming (or re-naming) their organization by reviewing names of other organizations in the same field.
Here’s what early users have to say:
“Nancy’s experience and wisdom have been of great assistance to us at Connecting Up Australia as we work towards our own unique and meaningful messages. Her new Nonprofit Tagline Database is an essential tool for nonprofits (as a start, to avoid the embarrassment of finding your beautifully-crafted masterpiece is already in use by a competitor).
–Doug Jacquier, CEO, Connecting Up Australia

The Tagline Database is a great tool for crafting effective messages, and so easy to use. I was seeking tagline models used by associations and drilled down by Organization Category and Tagline Type to quickly find just what I needed.
– Peggy Kebel, Technical Analyst/Web Programmer
, Robert Wood Johnson Foundation-Local Funding Partnerships

You can get the Tagline Database and Report here: http://bit.ly/bujJLI

SVP Annual Appeal

I really like this years TV ad for the St Vincent de Paul and the Christmas appeal page on their site is good (although could be easier to find from the home page). I like the Giving Tree idea too. Could be something to nominate for the Christmas Campaign of 2010?

Nominations for Best Christmas Campaign 2010

Im a bit late this year with this, but think it was quite an interesting exercise last year. So I would love you to nominate your best Christmas Campaign for 2010. It can be

  • a campaign you have seen and really like,
  • your own charities campaign
  • something you wish you had done
  • a marketing campaign
  • a tv or radio ad
  • anything at all really!

This year what I would like to do is compile as many nominations as possible and then create a shortlist and ask people to vote on that short list. So if you have a campaign you want to nominate please email me


tell me about the campaign (maybe link me to more information, send me a version of the campaign). I will close off nominations on December 9th, so get nominating

And now for something festive!


17 Nonprofits Honored for Outstanding Taglines in 2010

The Winners of the Taggies are out. Click on the link below to see the video, starts with some great info about taglines and then the winners roll of honour. Congrats to all who won