Jonathan Grapsas posted a link this morning on Twitter about a campaign called The Other You. And I was intrigued.
I had no idea who or what it was for and when I got to the site, it wasn’t all together clear (not a bad thing). I really liked the idea behind the piece. Essentially that there is another you, a person who, if you had the time would do great things to help people.
Action Aid is recognising that its not that people dont care. Its that people dont have the time. But Action Aid have people who they employ to do these things, in the places that you would be if you had that time. So you can help make these things happen by supporting their work.
I think its a nice insight and its a different way of looking for funds. Its also project focussed. The microsite is good, simple to use. When you pick a project you meet actual Action Aid staff and read their story and what they do (videos may have been nice here).
I do think I was left feeling a bit meh after this video though, that would be my only gripe. Overall I think its a nice idea built on a good insight.
What do you think?
What would the other you do? from ActionAid Australia on Vimeo.
You have probably seen and heard of this. They have taken off the VW Super Bowl ad (which was awesome). Not only have they done a great job on the ad re-make (which I have below in case you havent seen it), their VW Dark Side supporting site is very nice, using all the star wars terminology to keep the message consistent.
They have also incentivized you to get supporters and make it easy too. Once you start you get an email that tells you that you are now a trainee Jedi. You are then encouraged to recruit others:
Every person who visits your page will give you 1 Force Point. Everyone who joins the Rebellion through your page will give you 5 Force Points.
As your power grows, you’ll unlock special tools and companions to help your Rebellion grow.
If you complete all the skills and companions you’ll receive a limited edition Greenpeace t-shirt, to use when your Jedi robes need a break.
Join us – you’re our only hope.
The site is charming and engaging and successful, so far 173,000 people have joined the rebellion. It is hard to believe VW arent hearing the noise Greenpeace are making.
Join the force yourself, you can check out my page here!
I hadn’t heard about Philanthroper.com until last week. Nice take on the deals/groupon sites. So instead of getting a deal you get a notification about a charity. A different charity every day. The charity stays on the site with a countdown clock. When their time is up the new charity gets promoted. Nice idea. And now they have teamed up with paypal. I assume this means the donations will be processed through paypal (so you can donate through your paypal account). Not clear from the site yet how else the partnership will work.
One to keep an eye on/replicate/join?
I don’t know about you but I sometimes think about the Lottery of Life, how my life could have been different based on where I was born. Save the Children commissioned Swedish advertising agencies Lowe Brindfors and B-Reel to build “The Lottery of Life” in order to give users the opportunity to see where they might have otherwise been born.
When you log on to the site the intro tells you about the lottery of life and then you can connect with facebook (or just add your name) and then spin the wheel. Using population stats you will find out where you could have been born and are then exposed to stats about that country, like illiteracy rates, child mortality, poverty.
You can share your life ticket on Facebook, twitter and people can help you by donating or collecting more support through their own networks.
Here is a short video about the campaign. You can check out the site here, worth taking the time.
Here is a link to my Life ticket http://thelotteryoflife.co.uk/shared/runtime.swf
I am a huge fan of Red Nose day. Every year they up their game. They engage with people so well, I follow them on twitter and even when things are slow (ie out of campaign) they will pop up every now and then with little updates. They did fantastic stuff last week around their celebrity trek (there is another thing they do really well, celeb endorsements).
They also do digital really well. On their site there is a section where you can get code to embed some really nice online ads.
The site itself is well laid out, they have lots to say, which could become overwhelming and confusing, but they manage to keep it interesting and engaging. I am always tempted to go back and see what else I can find. Today I came across their Red Nose Augmented Reality game. Clever, fun, engaging. Check out how some random group of lads (oh they are a boyband) get one with the game.
Well done Red Nose Day, any wonder you keep breaking your previous years record!
This is a nice interactive campaign from Special Olympics GB, worth checking out
This is a great piece by Chris Lake posted on EConsultancy. Some of the stuff here most of you will know but always useful reminders. Things like:
- Key information missing
- Too much scrolling/flashing
- PR speak/jargon
Worth a read, just click here