The Official Sponsor of Birthdays


This is genius….I saw it on Damian’s twitter page and just had to post about it. The American Cancer Society wants to be the Official Sponsor of your Birthday! Here is the idea behind it, from their site.

Creating a world with more birthdays

To most people, birthdays are just a reminder that they’re getting older. But at the American Cancer Society, “Happy Birthday” is a victory song, because a world with less cancer is a world with more birthdays. And that’s definitely something to celebrate.

More than 11 million Americans who have survived cancer-and countless others who have avoided it-will celebrate a birthday this year, thanks to the progress we’re making together to help people stay well and get well, to find cures, and fight back.

Join the movement for more birthdays-declare the American Cancer Society the official sponsor of your birthday-and together we can save lives and give people more candles to light.

Didnt I say it was Genius!! 

Great Ad too….

Virtual Relay for Life raises Real Cash

I was reading on the Professional Fundraising site how a virtual Walk-A-Thon for the American Cancer Society, hosted on the virtual community Second Life raised over $200,000!

This is the 4th year they have linked with Second Life, so they are clearly early adopters who are now seeing the benefits.

I know of so many organisations that host Walks similar to the Relay for Life that the ACS hosts and Ijust love this idea of a virtual walk taking place on line.

Take note and take action.

Read the full Professional Fundraising article here
Check out how your not for profit can benefit on Second Life