I like the idea of this. I love the concept of networked giving. There is a clear ask (5 euros/pounds/dollars). I like that it is international…so it kind of feels like you are part of a big movement.
There doesn’t seem to be any information about who is behind it, or how much money the charities get. This video actually over complicates the explanation of it too.
What do you think?
(edit: I have seen that Colliers International are the people behind it)
Christmas is only 50 days away (I think) and all the window displays and music has got me thinking about gifting. This is probably obvious, but I think it is often forgotten, gifting isnt just about the person who receives the gift.
If you think about Christmas time when you give a gift to someone, first of all you spend a decent amount of time thinking about the gift. You probably write a list of ideas, the kind of things this person would like, would maybe never buy for themselves but would really enjoy using. Then you take time to wrap the gift and give it to them. You love seeing the reaction on their face when you hand over the gift. It is even better if you are there when they open it and you get to see the delight on their face. The fact that you thought of them, that you knew them so well to get them this gift. You, as the giver of the gift, get a warm glow, a feeling of joy, at seeing that reaction.
So, as a non profit, think about the gift giving process. Think about how you feel when you give a gift, how you love to know how the gift has made the person who received it feel. Then think about your donors.
When they send you a gift, they want this feeling too. They may say they don’t, but the do. They don’t just give to make you and your mission happy. They give because they too want to feel a warm glow, a feeling of joy.
Your job is to make sure that they get this feeling. So many charities either don’t do this or do it really badly. It is my strong contention that doing this well will make you and your cause stand out from others.
Appreciation is a sustainable business model.
Sometimes when you look at presentations out of context (ie without the speaker) they aren’t great. This isn’t one of those!
Great information and insights from Damian O’Broin of Ask Direct. Well worth looking through and then putting into practice. If you arent sure how…call Damian!!
There was an article in the daily mail last tuesday about a couple (Bernadette and Toby Young) who are planning to donate 2 million pounds to charity in their lifetime!
And they arent multi-millionaires
They are doing it by comitting to give 10% of their income to charity, so far this has amounted to 50,000 pounds and they believe as they become more successful this will total 2 million in their lifetime. They have made sacrifices, it has meant they havent gone on dream holidays, they havent been able to save the deposit for a house.
It is a pretty incredible story and as we try to really build and create a culture of philanthropy (that isnt just focussed on the ultra wealthy) I think that this couple should be appointed Ambassadors for Philanthropy
We clearly can’t expect everyone to follow in the footsteps of the Young’s, but even if their story got people thinking about planned giving, and even giving away 1-2% of their income to charity, wouldnt it be a great thing?
Read the full article here and Thanks to Phil from Aidlink who sent me this article.
I was sent a piece of mail during the week from a charity that I had supported before. I thought it was going to be a lovely update mailing on what impact my donation had made. Why did I think that? Well there was a massive thank you on the outside of the envelope.
I was really disappointed then to find the envelope contained not an update, or anything thanking me, instead in contained tickets for me to sell.
To be honest I dont mind selling the tickets, I know it works for them and I know they are a good charity. But it kind of annoyed me that they would say thanks before I agreed to do the selling. It seemed to be making a presumption that I was going to do this work for them.
I think they are right to use the outside of the envelope to encourage me to open the mailing, but in this instance I think they used the space really badly and actually were kind of sneaky in how they got me to continue to engage with them. it certainly didnt leave me with a “warm and fuzzy” feeling about them.
What do you think? Am I being unfair?
Imagine if we were as good to our donors as Zappos are to their customers. (these are real calls!).
thanks to Kevin Dunne for showing me this
….what happens? Well Daniel Jaszczak posted on his blog last week about his thoughts on a pack that came in from Cancer Research UK. I think its a really interesting post, and so Daniel said I could re post it. My only observation, outside of Daniels, was that it seemed to talk a lot about the organisation and not a huge amount about the donor! Anyway here is Daniels post:
This came through my letter box … Cancer Research UK
I might be strange but I actually love when we get cold mailing materials from charities through our letter box. It happened again today 🙂
To make someone, you don’t know much about, open unaddressed envelope can be tricky. I have to say that what Cancer Research UK wrote here, could give me the impression that they don’t care if I put it in the bin either. But let’s move on.
The appeal letter itself reads very well (apart from first paragraph which has font in two colours and some headlining). The copy addresses me all the time and therefore it feels personal. Good size font will make it easy to read for anyone.
First part tries to connect to reader. Straight away there is a “thank you” for not throwing it away and reading on. It mentions financial crisis and explains that also big charity like Cancer Research UK has been affected.
CR UK asks for only £2 a month and straight away assures me that this little amount would mean a lot to them. That is followed by quick breakdown of their work.
Next part of the letter tells me a bit about CR UK achievements over years and shows cancer statistics that only back up the need for their work.
Last part is a call to action. “Let’s stand up and fight this disease”. It nicely and rightly asks me not to delay filling in the form as it might end up on the pile of paperwork.It is signed by the Head of Fundraising. There is a post scriptum explaining to the existing donors why they might have received this as well.
The donation form surprised me quite a bit as it only allows me to set up Standing Order and not Direct Debit. There is also Gift Aid form on it. It is attached to the letter but perforation makes it easy to detach. It’s easy to post as there is also Freepost envelope in the pack.
All in all I enjoyed this door drop from Cancer Research UK. I wasn’t interested by the envelope but the letter copy was in my humble opinion very well written. I a bit disappointed with little choice when it comes to making a donation but the donation form itself is clean and easy to use.
I am looking forward to more mailings and I hope you understand that didn’t write this to criticise but just to share my “user experience”.