Discussion on ‘internationalising’ F2F best practice

I received this information earlier today and certainly think that anyone involved in Face to Face fundraising who is attending the IFC should certainly try find the time to be at this. Im all for idea sharing and learning from eachother, so think this would be a great session for people to attend.

Options for internationalising face-to-face (F2F) fundraising professional and regulatory best practice are to be discussed in October at the 30th International Fundraising Congress (IFC). The session has been convened by the UK’s Public Fundraising Regulatory Association (PFRA), and will take over the afternoon of Thursday 21st of October.

The session – F2F United! Does F2F fundraising need to organise internationally – aims to discover whether there is an appetite among fundraisers around the world for sharing skills, experience and best practice and, if so, what form this co-operation could take.

Mick Aldridge, PFRA’s chief executive, says: “Face-to-face fundraising is a global fundraising ‘movement’ that is practised in various forms in upward of 50 countries. Yet it is a nascent one without leadership or sharing of professional or regulatory best practice.

“This means that knowledge in professional best practice, dealing with the media, complaints handling, stewardship and working with regulators and legislators is rarely shared beyond national boundaries and has to be rediscovered from scratch each time a problem is encountered.

“That’s why we are pleased to be working with the Resource Alliance on this extended session. I was at the IFC last year and my gut feeling is that there is demand for information and exploration in this area. The PFRA, as one of the leading self-regulatory bodies in the world, will be there with a lot of expertise and experience to contribute.”

Neelam Makhijani, chief executive of the Resource Alliance says: “This additional session on face-to-face fundraising is not only adding value to the programme but it is highlighting an area of fundraising that is widely used, and used successfully.

“As the IFC is about people coming together to form a fundraising community, to explore and develop all avenues of fundraising, it is an ideal platform for this discussion to take place. The Resource Alliance is also keen to share the findings from this session throughout the global south, through our workshops, where face-to-face fundraising is becoming very popular, especially in India and Brazil.

“With global leaders in face-to-face fundraising attending, this debate is one that should not be missed.”

The session will be hosted by Mick Aldridge (UK), CEO of the PFRA, and international F2F expert Daryl Upsall (Spain), and will feature contributions from Owen Watkins (Switzerland), global F2F specialist at Unicef, and PFRA’s head of communications Ian MacQuillin (UK), with other renowned F2F practitioners to be confirmed.

Topics to be discussed include:

  • Do fundraisers want practical skills sharing, such as swapping case studies?
  • Could there be as central bank of information accessible by NGOs, such as case studies in dealing with the media or benchmarks for attrition?
  • Is there a need for a full international umbrella body?

Delegates will receive a full report of proceedings along with recommended next steps.The 30th IFC will take place at the NH Leeuwenhorst Hotel and Conference Centre in Noordwijkerhout, Netherlands on October 19-22, 2010.

30th IFC – the build up

It looks like this years IFC is going to be another fantastic event, would love to get there (if only my boss read my blog!!).

I really like their plan for the build up….

In the lead up to the event, a series of 30 weekly e-videos (Vismails) will be released by the Resource Alliance, each featuring a sector expert and his or her individual prediction of what is the next big development / thing for fundraising. The series begins with Bryan Miller of Strategy Refresh highlighting the potential for mobile phone technology, followed by Ruth Ruderham of Christian Aid, on the need to break down silo cultures, taking a more integrated approach to fundraising. The next Vismail to come is the legendary Geoff Peters of Creative Direct Response in the US.

Twitterboard at 29th IFC


Ah yes…us Fundraisers are really at the cutting edge aren’t we. 

At this years International Fundraising Congress Innophoria Lab’s  introduced a Twitter Billboard during the four-day conference. Well done to all invovled especially Alan Bird and Kristina Fitzpatrick for their work in supporting this new, Twitter-orientated social network. 

Fred Hollows Foundation wins Gold Star Award

The Fred Hollows Foundation was the winner of the Gold Star Award for non-profit video advertising at this years IFC. I really liked this video, I was engaged by Fred’s story, I understood what Fred had done and I felt like I could be part of his legacy by supporting the foundation and have an impact, the quote from Fred saying that Every Eye is an Eye . I think the way the piece was put together was very moving too.  Well Done

Ian Haworth, RAPP’s Global Creative Director, says: “The winning film showed how a real, human story can evoke such an emotive response.  The awards demonstrate again the power of moving image.  It also highlights the huge opportunity we have to take film into the online space.  We have never before had the platforms we now have to deliver powerful relevant film content to our audiences.  People can be immersed in the content and interact with it.  This is going to be a new golden age of film.”
“This Award not only recognises excellence in fundraising videos but gives NGOs the opportunity to compare and learn from others doing the same thing.” adds Alan Bird, Marketing and Communications Director of the Resource Alliance.

Resource Alliance Reveals Shortlisted Entries for International DRTV Award

The Resource Alliance,  has unveiled the top four entries shortlisted for the International DRTV Award for charities and NGOs – the Gold Star Award for Non-Profit Video Advertising 2009.  The shortlisted videos will be presented at the International Fundraising Congress (IFC) in Holland on 21 October, where delegates will vote live for the winning entry.
The Gold Star Award, now in its third year – sponsored by RAPP – is an internationally recognised award for best practice in charity and NGO DRTV advertising. The 2009 shortlisted entries are:

  • Help Fred’s Work Shine On, Fred Hollows Foundation, developed in-house (Australia)
  • What if? Action Aid, developed by Watson Phillips Norman / Mike Colling & Company (UK)
  • Biggest Animal Rescue 2, RSPCA, developed by Whitewater (UK)
  • Atifase, Operation Smile, developed by RAPP (UK)

Theshortlisted adverts are available to view on the website of the Resource Alliance, which stages the IFC, at:

Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.
“This Award not only recognises excellence in fundraising videos but gives NGOs the opportunity to compare and learn from others doing the same thing.  The DRTV adverts are to such a great standard this year and I’m looking forward to finding out which one wins on the night.” says Alan Bird, Marketing and Communications Director of the Resource Alliance.
For the first time, the Gold Star Award scheme was extended in 2009 to include online fundraising videos, not just DRTV.  This Award category had been introduced to recognise innovation in the use of new media platforms and to establish a ‘gold standard’ for the sector.  Most of the entries submitted for the category of online fundraising videos were DRTV adverts that had also been run online, rather than fundraising videos developed specifically for online use.  Therefore, the judges decided not to shortlist any of the entries for the online category this year.
Graham Page, RAPP’s Media Director, adds: “Online continues to be a challenging area for fundraisers. The key challenges being how do we create intriguing and compelling creative content and how we fully exploit the channels accountability.”

 I was delighted to be part of the judging panel along with some fantastic people. The shortlist was selected by a judging panel, featuring:

  • Brad Bell, Head of Video, Whitewater
  • Alan Bird, Marketing and Communications Director, Resource Alliance
  • Conor Byrne, Director of Development UK & Ireland, Children’s Miracle Network, and Fundraising Blogger
  • Kristina Fitzpatrick, Marketing Manager, Resource Alliance
  • Graham Page, Media Director, RAPP
  • Fabienne Pouyadou, Directrice des partenariats, CARE France
  • Kaye Wiggins, Fundraising Reporter, Third Sector

Hunt for the Best Fundraising Video in the World

The Resource Alliance is seeking out the best fundraising video from across the world with the launch of the Gold Star Award for Non-Profit Video Advertising 2009.  For the first time, the Award scheme has been extended to include online fundraising videos, not just DRTV. 
Sponsored by Rapp, the Gold Star Award will be presented to the best fundraising video advert submitted from across the globe, selected by a live audience at the annual International Fundraising Congress (IFC) in Holland (20-23 October). 

To make a submission, fundraising videos must be uploaded to YouTube and an online application form completed online at www.goldstar-award.com. The judging panel will select a short list of the top entries, which will then be displayed at the IFC, where delegates will again get the chance to vote for the advert they think best.
Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.
Entry Details – Gold Star Award for Non-Profit Video Advertising
Upload fundraising videos at: www.youtube.com
Submit your applications at: www.goldstar-award.com
Deadline for submissions: 25 September 2009

Migrate with your flock this October

So the word for a group of Fundraisers is………… a Flock!

Well that is according to the Resource Alliance and this years IFC. They are are doing some nice stuff to promote this years conference. Here is a video they have on their website to promote it, to be honest I found it a bit long (stopped watching after 1 min) but still its good to see them doing stuff like this.