Vote in the 2010 Nonprofit Tagline Awards Competition

Its time to  vote in the Taggies! For the past few months non profits have been nominating themselves for the awards, which have gone from strength to strength over the past few years, and now its time for you to vote. Seventy tagline finalists in 13 vertical sectors have been carefully culled from more than 2,700 taglines submitted by over 1,700 nonprofit organizations.

Vote today, just click on this link . Polling closes at midnight, Wednesday, October 6.

Voting is actually a great way for you to think about your own tag line and perhaps even get some inspiration. Nancy Schwartz, president of Nancy Schwartz & Compay,  says that “A strong tagline is vital. It’s the anchor for an organization’s brand and, next to its name, the marketing message most heard and repeated, but seven of ten organizations don’t have a tagline or rate theirs as working poorly.”

This year, for this first time, voters will select program, fundraising and special event tagline award winners, in addition to the strongest organizational taglines. The addition of these three new tagline types gives more organizations a chance to showcase their best efforts to engage their target audiences.

Twitter users can follow the 2010 Nonprofit Tagline Awards via the hashtag #taggies.

2010 Non Profit Tag Line Awards – Are Open

The Taggies (The Non Profit Tag Line Awards) are open for nominations.

This year there are three new categories —Special Event, Fundraising Campaign and Program (product, service or other program) taglines—in addition to Organizational taglines.

So enter one  today!

Im looking forward to seeing who is on the judging panel as it is going to be made up of experts in nonprofit marketing and fundraising.

You can enter up to four (4) separate taglines—one for each of the award program’s categories: your organization’s tagline; a tagline for any program operated by your organization; a tagline for a fundraising campaign; and a tagline for any special event your organization produces.

All entrants will receive a free copy of the fully-updated 2010 Nonprofit Tagline Report in late fall. It’s the only complete guide to building your org’s brand in 8 words or less—filled with how-tos, don’t-dos and models.
Here are the winners of the 2008 and 2009 Nonprofit Tagline Awards (each year selected by nearly 6,000 voters in the field).

13 Nonprofits Honoured for Outstanding Taglines

GettingAtn“Nothing Stops A Bullet Like A Job” Pulls Top Honors for Homeboy Industries

Maplewood, NJ – Both large and small nonprofits earned top honors this week for their attention-getting taglines, demonstrating again that an organization of any size can craft a powerful, pithy motto to build awareness and connect with its key audiences.
“A high-impact tagline is an essential tool for any nonprofit fighting to deliver its message in a crowded, competitive world,” says Nancy E. Schwartz, president of Nancy Schwartz & Company and publisher at (, a nonprofit marketing and communications resource website that organizes the annual competition.
The 13 winners were selected from 60 finalists drawn from 1,702 nonprofit taglines submitted to the 2009 Getting Attention Nonprofit Tagline Awards competition. More than 4,800 nonprofit professionals cast votes in the final selection round.
The awards program is designed to encourage nonprofits to effectively use taglines, a high-impact, low-cost marketing tactic often overlooked or under-emphasized by nonprofits, says Schwartz. “A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate your organization’s identity,” Schwartz says.
A 2008 survey of nonprofits showed that 7 in 10 nonprofits rated their tagline as poor or didn’t use one at all. Schwartz says the majority of nonprofits not using a tagline indicated that they had not thought about it or couldn’t come up with a good one.
“It’s a huge missed opportunity for nonprofits that don’t implement a tagline,” Schwartz says. “Especially when you consider all the places a tagline appears throughout a nonprofit’s marketing and communications program, and how many people potentially digest an organization’s tagline in any given year.”
Schwartz says that the winning taglines in the 2009 competition demonstrate how powerful taglines can work as a first step in branding or as a highly-effective tool to refresh a nonprofit’s messaging, emphasize its commitment to its work and/or revive tired positioning. Winning taglines will be featured in the forthcoming 2009 Getting Attention Nonprofit Tagline Report. The report, due out in November will also feature:
·         The 10 Have-Tos for Successful Taglines
·         The 7 Deadly Sins – What not to do
·         Over 2,500 Nonprofit Tagline Examples to put to work for tagline brainstorming.
For your free copy on publication, subscribe today to the free Getting Attention e-update at:


Arts & Culture:  Big Sky. Big Land. Big History. — Montana Historical Society
The Montana Historical Society takes its state’s most elemental and distinctive characteristics (Big Sky, Big Land) and deftly melds them with its mission in a way that generates excitement. The result is a tagline with punch and focus. And a big hit with voters.
Associations:  Building community deep in the hearts of Texans —TexasNonprofits
TexasNonprofits’ tagline tweaks the title of an iconic American popular song from the 1940s and brilliantly connects it to the spirit, passion and mission of the state’s citizenry. A great example of how word play works in a tagline.
Civic Benefit:  Holding Power Accountable — Common Cause
Common Cause’s tagline leaves no doubt about the organization’s mission, unique value and commitment. It’s definitive, with a powerful economy of words. An excellent example of the tagline clarifying the nonprofit’s focus, when the organization’s name alone doesn’t do so.
Education:  A Mind is a Terrible Thing to Waste® — UNCF -The United Negro College Fund
This 38-year-old tagline from UNCF still rings strong. It elegantly delivers its straight up, powerful message. When your tagline is the boiled-down essence of your argument for support, you’ve achieved tagline bliss. That’s why this one is a classic.
Environment & Animals:  Because the earth needs a good lawyer — Earthjustice
Earthjustice capitalizes on what people do understand – that a lawyer protects rights – and uses that framework to dramatically position its role and impact in the environmental movement. And it does so with humor. If your tagline makes people smile or light up, without stepping on your message, then you’ve made an emotional connection…Bravo.
Grantmaking:  If you want to be remembered, do something memorable. — The Cleveland Foundation
It’s a rare tagline that manages to recruit people to its cause both unabashedly and effectively. That’s exactly what The Cleveland Foundation pulls off here. Clear, concise, and…memorable! A model for any organization promoting philanthropy.
Health & Sciences:  Finding a cure now…so our daughters won’t have to. © — PA Breast Cancer Coalition
The PA Breast Cancer Coalition’s tagline is both emphatic and poignant. It strikes a deep emotional chord, and conveys the focus and impact of its work without being overly sentimental. “Finding a cure,” a highly used phrase for health organizations, is bolstered here by the appeal to solve a problem now so future generations won’t suffer from it.
Human Services:  Filling pantries. Filling lives. — Houston Food Bank
With simple but effective use of word repetition, the Houston Food Bank clarifies its work and impact. It delivers on two distinct levels—the literal act of putting food on people’s shelves and the emotional payoff to donors and volunteers. An excellent example of a mission-driven tagline.
International, Foreign Affairs & National Security:  Send a Net. Save a Life. — Nothing But Nets
Short, punchy and laser-sharp, the Nothing But Nets tagline connects the action with the outcome. It’s inspirational in the simplicity of its message and its reason for existing. The kind of tagline nonprofits should model.
Jobs & Workforce Development:  Nothing Stops A Bullet Like A Job — Homeboy Industries
Homeboy Industries’ tagline is a mini-masterpiece, telling a memorable story in just six words. It stops you in your tracks, makes you want to learn more and sticks with you afterwards. That’s the kind of potent nonprofit messaging every organization desires.
Media:  Telling stories that make a difference — Barefoot Workshops
If your organization’s name is vague, it’s critical that your tagline be distinct. Barefoot Workshops’ tagline sums up the transformative power of stories to create change in people and their communities, so clarifying the organization’s focus. Saved by the tagline!

Religion & Spiritual Development:  Open hearts. Open minds. Open doors. — The people of The United Methodist Church
The work of religious organizations often operates on several planes at once — a challenge for any organization and its messaging. Here, The United Methodist Church delivers a tagline trinity that supports its applied faith mission and is warm, enthusiastic and embracing.
Other:  A head for business. A heart for the world. — SIFE (Students In Free Enterprise)
If an organization’s identity contains within in it a distinct contrast between its key characteristics, that’s often good tagline material. Here, SIFE surprises with its crystal-clear tagline that conveys not only what’s unique about it but also capitalizes on the contrast between profit and compassion.

Non Profit Tag Line Awards

They are back!

Last year was the first year of the Non Profit Tag Line Awards organised by Nancy E. Schwartz Getting Attention Blog. Its a  great idea and we all know that a strong tag line can do wonders for our organisation.

The contest is a great means of motivating nonprofit folks to focus on the basics (e.g. powerful, distinctive, succinct messaging) in a time of such distraction (from the economy to the frenzy around social media and on and on)
Last year’s winners got a lot of mileage from their awards – really boosted fundraising efforts in several cases – and thousands of other orgs downloaded last year’s tagline report to benefit from the tagline guidance and database (over 1000 taglines entered in 2008, great models of dos and don’ts!).

So nominate your non-profit here today (closes July 31)