Oreo Twist Dublin

You have probably noticed the Oreo ads recently. It is Oreo’s first advertising forray into the Irish market where they are putting the Oreo Twist on Dublin Landmarks and events. There are a total of 16 ads in the series, with the 16th being an event or place chosen by a reader of the TheJournal.ie.  The event ones, like the one below for the Bram Stoker Festival almost look like Oreo are sponsoring the events, when in fact they aren’t, they are just putting an Oreo twist on it.


The ads in the series (a selection of them are below) are all consistent in look and feel and simplicity. There is no mistaking they are from Oreo and as a way to launch the brand above the line in Ireland it feels like a good move.

Of course this is an extension of the hugely successful, Cannes Lions Cyber Grand Prix winning “Daily Twist” campaign which marked OREO’s centenary and made the cream-stuffed sandwich a social-media behemoth with incredible real-time culture jacking. There is a nice case study video which I have put at the end of this post for you.

Sadly this isn’t a sign of a new advertiser entering the market, the opportunity for Oreo is the result of PHD winning €150,000 of media space in JC Decaux’s “Fame – The Agency Edition” competition. I guess what it does go to show is the effectiveness of outdoor.

The work was done by Draftfcb London.


I just hope this means we will start to get some of the decent size packs of Oreos in the irish market now!



A world without petrol

(from Goodbuzz)

To support Nissan‘s LEAF (electric car) launch – this ambient installation urges viewers to wonder what life would be like without Gas? To do this they re-purposed nearly 40 unique, interactive gas-pumps ranging from a mini-putt to a piano

Autism Speaks Interactive Ad

(via Digital Buzz)

Kinect technology is a really fashionable. This is a nice use of the technology for Autism Speaks (I never knew this was a sign of autism)

Plan UK – Interactive Billboard


Plan UK is running an interactive outdoor campaign that contains content only women can view. The bus shelter ad uses facial recognition software with an HD camera to determine whether a man or woman is standing in front of the screen (claims the technology is 90% accurate), and shows different content accordingly. Men are denied the choice to view the full 40-second ad in order to highlight the fact that women and girls across the world are denied choices and opportunities on a daily basis due to poverty and discrimination.

(content from the brilliant Goodbuzz)


Most Honest City in America

This was on the BestAds on tv site last week. I really like most of it, not sure Im so keen on the hidden camera, feels maybe a bit sneaky to show the people that didnt pay? (I get that the hidden camera is central to the campaign, just thought blocking faces may have been nice). I also think there could be more at play to those that didnt pay, maybe they were first there and there was no other dollars in the box signalling what to do?

Anyway aside from that, I think its a good campaign, overall had a nice “feelgood” sentiment about it and the results are pretty impressive.