How is it that the Australians just get it??
As a culutre they have a great turn of phrase and have this ability to give everything a catchy name. And this is reflected in their fundraising.
A friend of mine sent me a link to sponsor him as he raises funds for Cancer Research. He is taking part in Can Too. He titled his email Sam Can Too, and their tag line is You Can Too. Great stuff
Can Too is a non profit program raising money for Cure Cancer Australia. They train people to run or swim in an endurance event. So not only do they come up with a great name for a campaign they are offering support. So often we ask people to take part in events for us or on our behalf, but leave them to their own devices. What a great way to truly engage your supporters in your cause, support them, help them reach their goal so you can reach yours.
I think any fundraiser who is reading this should look at the Can Too site and think about adapting it to their market.
P.S. Can Too and their supporters have raised $1,615,000 since 2005!