People aren’t paying attention to ads anymore

Canadian ad agency John St. created this self promotion piece called exFEARential – hope they have enough people to respond to the requests for meetings!

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Digital Trends in Ireland survey results.

Great way to present the summary findings by vocal

Samsung Galaxy Gear: A Long Time Coming

Great piece by 72andSunny announcing the new Galaxy Gear. Tapping into nostalgia to deliver a product launch message.

Catch a GTI

Some more online advertising innovation here – Dutch agency Achtung created this interactive idea to catch a GTI on the ‘Volkswagen Bannerbahn’. It challenges the user to catch a Volkswagen Golf GTI by clicking on it.

Romanian Coke ad merges Twitter and TV advertising

I read this on .rising this morning (a great resource). Its another bid of advertising innovation, this time using live Tweets in a TV ad. .rising explain it really well and there is (a slightly annoying) video that shows it in action.

In a bid to connect the often separate worlds of TV and online advertising, an innovative ad created by Coca-Cola and aired in Romania used software that allowed a TV advert to air live tweets by viewers while it was playing.
As the video below explains, Coke’s spring campaign in the European country looked to address the fact that 60% of people in the country prefer to sit in front of the TV instead of eat their meals together. Inviting them to share a Coke and eat a meal with others who may also be eating alone, viewers were asked to tweet with the hashtag #LetsEatTogether.
Ad agency MRM Worldwide in Romania then quickly edited the tweets that would flow in, selecting five to seven to be included in each ad placement.
The campaign, which took place in spring, made it to the national evening news, and saw Coke’s Romanian followers increase by an impressive 15%.
Nir Refuah of MRM highlighted the fact that the integrated media drove excitement for the campaign, saying: “It made people actually wait for the ad. How often does that happen?”
Innovation in advertising ensures viewers view brands as fun, fresh and interesting. By interacting with Twitter followers and getting them involved in Coke’s conversation, the drinks company managed to improve the reputation of its brand in the area and, hopefully for the company, help ensure people got together to eat, tweet and drink a coke in the process! Smart campaigning, indeed.

Dare to be Tender

Milka have taken the age old Last Rolo idea and created a campaign for the digital age of sharing. What must Rolo be thinking!

Jump With Derrick Rose

This is fantastic London got a chance to jump with Derrick Rose for a pair of his signature adidas shoes.

(PS Derrick Rose is a basketball player who currently plays for the Chicago Bulls)