Is the success of the campaign not based on pin/badge sales? Will this work? Essentially its a justgiving page that someone would normally use to set up for sponsorship…hmmmm Would be interested in the seeing what is raised from this. Will the Irish Heart Foundation follow suit (read my post about Happy Heart Weekend here)
I attended the launch yesterday (May 14th) and will post about it as soon as the Ministers speech is made available (what is taking them so long..its not like it was hand written).
Anyway I think the release of the FRSB stats in the UK has come at a good time as we start to set up the Implementation Body in Ireland. This post by Ian MacQuillin “Do we actually need the FRSB? No…..and yes” makes for interesting reading.
The Co-operative are working with The One Foundation (who were mentioned in the comments of my post) to help provide clean water to communities who really need it. The One Foundation, a registered charity who work with PlayPumps® International.
PlayPump® is a great system. It doubles as a water pump and a roundabout for children, saving many hours of walking to reach water. The principle is simple; the PlayPump® fills a 2,500 litre tank above ground, which can be accessed through a simple tap.
The Co-operative are donating 5p from each bottle of Fairbourne water sold and it seems that sales of One Water will also, naturally, go to the project. The aim is in two years to help 1 million people over 2 years, that means providing 400 new pumps.
They have a nice element to the site and that is making a pledge. Im not sure if the word Pledge was the best to use, how about a Commitment, that is really what they are asking people to do, commit to buying ethical water. I think that would have been good. I wonder would there have been other ways to allowing people to then display their commitment, perhaps a badge for their websites/social networking pages (there is a facebook fan page)….the logo with a tag line?
I know one of the topics that came up when talking about the Volvic campaign was whether or not a corporation was just jumping on the band-wagon (and thats a brief summary!) but I always felt that they were doing the right thing, just because they may not have (like One Water) have been founded with a mission to provide water to those in need, it doesn’t mean they shouldn’t. I still feel that way. And let’s face it the One Foundation wouldn’t really be able to do what they are doing without the support of companies, so in a way they two campaigns aren’t all that dissimilar?
I like ths one, it is well thought out, nice website to support it and the PlayPumps are great, I had seen them before and was a fan.
I met a colleague from Canada yesterday who had just flown into Dublin and, as we tend to do when we arrive in hotels (not sure why?) he stuck on the TV in his room and was impressed by this ad Oxfam are showing. I wasn’t 100% sure on the ad when Aidan Stacey (IHF) sent it to me and I watched it on You Tube, and while Im not normally a big fan of animation ads when I saw it on the TV I liked it. Oxfam are another organisation that do some great ads, they are pretty slick (and I mean that in a good way) in terms of what they do and clearly understand the value of their brand.
Next weekend May 15th-17th is Happy Heart Weekend and this year the Irish Heart Foundation is trying to raise 750,00 Euro from the campaign. I imagine pins (costing 2 euro) will be available in shops across Ireland all this week. We should be hearing a lot from the Irish Heart Foundation this week, they typically do a great job in blending this annual fundraiser with their healthy heart message.
Christain Aid isn’t sitting on the fence this morning. They have accused the government of facilitating tax-dodging multinationals to the detriment of developing countries, as reported on RTE.ie.
The charity has released its report ‘Death and taxes: the true toll of tax dodging’, in which it names a list of countries, it says, are guilty of facilitating tax dodging. And Ireland is apparently one of the big culprits. The report states that tax dodging will be responsible for the deaths of some 5.6m children under the age of five between 2000 and 2015
What will the Government response to this will be? Christain Aid have taken the wind out of the sails of the standard response we could expect, ie Ireland gives X more per capita than any other country in Aid…etc..etc.. by stating that the tax breaks Ireland offers are inconsistent with the recent stepping up of its development contribution through aid. ………Over to you Mr. Cowen.
The European Association for Planned giving are hosting a session called The Nuts and Bolts of Strategic Corporate Fundraising on May 21st from 9.30am to midday. The session is being held in the Charmichael Centre, North Brunswick Street. Click here for more details
I thought this was funny, after my earlier Fr. Dom post I found this where a local news station talks to Fr. Dom about his uncanny resemblance to Steve Carrell
I read this on the AFP Blog. Apparently 100 players across the two tours are going to be wearing Pink Spikes on their golf shoes to help promote Pink on the Links a programme intended to raise money for the Breast Cancer Research Foundation.
I think the way Breast Cancer Charities have embraced Pink and in so many ways they have made the colour Pink a brand (I honestly can’t help seeing Pink things and thinking about Breast Cancer) is fantastic. What I admire too is that, whilst there are 100’s of charities in the field, they are all working together to make the Pink brand as strong as it can be. Lessons to be learned there I think.
Fundraising Ireland have announced a Legacy Fundraising Seminar entitled: Legacy Fundraising - and everything you ever needed to know about it.
Its a three and a half hour session, with a price tag of 115 euro. The speaker is Richard Radcliffe
With the title and the price tag….it has a lot to live up to! It is great to see Fundraising Ireland starting to bring these seminars to them so I hope it is well attended. I cant help wondering if the fee charged would be cheaper if it wasnt being held in the Four Seasons Hotel (maybe they are sponsoring it?)
I can’t attend so would be interested to hear any feedback from it.
Welcome to my blog. I work in fundraising and think its a pretty interesting industry that needs to be blogged about. There is a lot going on, a lot more that could be going on. As fundraisers we have a lot to learn from each other and more to learn from others.
I hope over the next while to bring items of interest to your attention.
Just to say that these are of course personal opinions and not those of my employers or colleagues!
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