Brilliant campaign by Snickers as part of their “You’re not you when you are hungry” campaign. They recognised that people spell things wrong (maybe its when they are hungry) when searching on google and so they looked at some common search terms and the related mis-spellings of these terms and created an adwords campaign around it. In two days they got 558,589 ad impressions (which was their metric) an impressive 1.05% CTR and 5,874 visitors to their specially branded website.
(source: Search Engine Watch)
Its about making things easier for people – adding value to their lives (this time in the form of time).
Great example of thinking about consumers and how to make their life easier (also reduces footfall to your stores)
I came across this on Twitter and the name grabbed my attention. So, I checked it out. What is it all about, you ask? Well the premise is, often the first idea you have is the best. So a brief is set and you (anyone in Twitter land) have one minute to work on it! As they say themselves:
The beauty of One Minute Briefs is that the ideas that come out of them can be really, really, shit or really, really, good. But you’ve only spent one minute on it so it’s all good whatever happens.
And if your work gets picked up, you get paid!
Here are some recent One Minute Briefs and examples of the work:
The latest AIB ad was made by Dublin agency Rothco using an iphone 5. Yes you will still pay for creative work and editing and the music isnt free – but this has to change how we think about making ads – it doesn’t have to cost the earth.