Snickers & Google Adwords Campaign

Brilliant campaign by Snickers as part of their “You’re not you when you are hungry” campaign. They recognised that people spell things wrong (maybe its when they are hungry) when searching on google and so they looked at some common search terms and the related mis-spellings of these terms and created an adwords campaign around it. In two days they got 558,589 ad impressions (which was their metric) an impressive 1.05% CTR and 5,874 visitors to their specially branded website.

 

Clever stuff

(source: Search Engine Watch)

Kit-Kat – Digital Detox

Trendwatching suggested at the start of the year that there would be an increase in Digital Detoxing, where people start to switch off their social media accounts and always on digital devices. Not necessarily for good, but for digital holidays to get away from what can be an overwhelming always on culture. People say digital detoxing can be as difficult as giving up smoking! 

Digital detoxing is said to help people relax, declutter their brains even make you happier! There are apps out there to help to take the plunge like Digital Detox which  irrevocably disables your Android phone for a period of time you specify.  There are Digital Detox holidays with… “St. Vincent and the Grenadines asking travelers to leave their technology at home as part of their digital-detox vacation package. Included in the package is a pre-mailed guidebook explaining how to function on a trip without technology and features an onsite life coach who provides advice on how not to let technology control one’s life. ” (Source: Forbes)

Closer to home, Kit-Kat in Amsterdam have tapped into the Digital detox trend with their Free No- Wi-Fi Zone campaign. The idea is simple and taps neatly into the brand promise:

Free WiFi is available everywhere we go. People are constantly online, busy with their electronic gadgets all the time. As Kit Kat we saw that as an opportunity to give people a break. So instead of offering Free WiFi like every other brand, we created a Free No-WiFi Zone. A big sign with a small WiFi jammer that blocked all signals within a five meter radius. By doing that we encouraged people to read a newspaper, a real book or have a genuine conversation again. All while munching on a Kit Kat.

Top 7 Marks Of A Great Client – SOdA report 2013

The SOdA report is well worth a read when it comes out and its free on iTunes or Slideshare. One of the articles I really enjoyed was this one, the top 7 marks of a great client. Its not a client bashing piece by any means, but for clients it helps you look at what you can do to get more out of your agency. And for agencies, you need to read this to see how you can help your clients get more out of you. This is a direct drag and drop from the report, so sorry if the images are low quality. Please do check out the original document here or download it here.

(Source: Stefan Tornquist, SOdA report, Vol1 2013)

Deposit Anywhere

Its about making things easier for people – adding value to their lives (this time in the form of time).

Great example of thinking about consumers and how to make their life easier (also reduces footfall to your stores)

Why Things Catch On

By the end of the summer, we will have all read this book!

One Minute Briefs

I came across this on Twitter and the name grabbed my attention. So, I checked it out.  What is it all about, you ask? Well the premise is, often the first idea you have is the best. So a brief is set and you (anyone in Twitter land) have one minute to work on it! As they say themselves:

The beauty of One Minute Briefs is that the ideas that come out of them can be really, really, shit or really, really, good. But you’ve only spent one minute on it so it’s all good whatever happens.

And if your work gets picked up, you get paid!

Here are some recent One Minute Briefs and examples of the work:

Can’t afford to make an ad

https://www.youtube.com/watch?feature=player_embedded&v=AYipnNw-Hv8

Think again.

The latest AIB ad was made by Dublin agency Rothco using an iphone 5. Yes you will still pay for creative work and editing and the music isnt free – but this has to change how we think about making ads – it doesn’t have to cost the earth.