The Irish Charities Expo

The Irish Charities Expo 2012 will be a one day first of its kind exhibition to be held in Ireland.

The Exhibition will get charities and businesses, along with members of the public, together in the same venue so that they can network, develop partnerships and learn from each other.

The Irish Charities Expo is FREE to attend and over 5,000 company representatives will be invited to attend the event to engage and communicate with up to 100 charities that will be showcasing and promoting themselves to the key charity related personnel in Irish businesses.

Fundraising Ireland Conference

The Fundraising Ireland conference gets better each year. The line up this year includes speakers like:

  • Tobin Aldrich, WWF UK
  • Simon Burne, THINK Consulting Solutions
  • Derval Costello, CCS Fund Raising
  • Michael Johnston, HJC New Media
  • Damian O’Broin, Ask Direct
  • Aline Reed, Bluefrog
  • Simon Scriver, Total Fundraising
  • Beate Sørum, Norwegian Cancer Society

There will be usual evening before masterclasses. A day that is really worth attending for everyone involved in the not for profit sector, directly or indirectly.

Book your place today

Beyond the Like – Fundraising Ireland


Here is the presentation I made at the Fundraising Ireland conference this afternoon. Thanks to everyone for attending and if you have any questions please feel free to drop me a line.

FREE Ticket to Kick Start 2011

Exciting news!

I have a FREE ticket to the Ask Direct Kick start 2011 event to giveaway. And there are two easy ways to win a ticket

For those on twitter: All you have to do is re- tweet this:

I’d like to attend #kickstart2o11 @conorbyrne @ask_direct (RT to win Free Ticket)

For those who arent on twitter: All you have to do is post a comment here and in less than 140 characters say why you would like to attend

I will give the ticket away on Monday when I will randomly pick someone from all the entries. The event is on next Friday, more details here

An Introduction to In Memoriam Fundraising

Ask Direct are hosting a seminar ‘An Introduction to In Memoriam and Tribute Giving’ on Thursday 27th May in the Morrison Hotel, Dublin, costing €75. The session will be led by Kevin Kibble, one of the UK’s foremost experts on Tribute and In Memoriam fundraising.

In memoriam fundraising is one of the most underdeveloped areas of charity fundraising, yet when implemented successfully it delivers both significant income for the charity and a valuable focus for grieving donors. Many can find its effectiveness and donor-centric methodology difficult to grasp.

This valuable fundraising tool is often mistakenly seen as being too intrusive – yet donors tell us the opposite and can in fact become your most passionate supporters.

This seminar will look at:

  • the changes in society that are making in memoriam fundraising so successful
  • how in memoriam fundraising works and how it differs from legacies
  • what tribute fundraising is all about
  • how to talk to bereaved donors
  • ‘top tips’ on introducing in memoriam to your fundraising mix

To book now email your name, organisation and address to

IFC Online – just days away

If you are struggling to get your head around Online…well then the IFC Online Conference may be just the thing for you and your team (you can buy admission for your whole organisation for 279 dollars).

You can expect to hear some great speakers on topics including:

  • Understanding online donors: their demographics, attitudes, and behavior, Roger Craver, DonorTrends (USA)
  • Beyond the myth of integrated fundraising, Geoff Handy, The Humane Society (USA)
  • Haiti: how to raise a billion dollars in a hurry, Nick Allen, Donordigital (USA)
  • Trends in online fundraising, Steve MacLaughlin, Director of Internet Solutions, Blackbaud (USA)
  • Raising more money in the age of the Internet, Mal Warwick, Mal Warwick Associates (USA)
  • 50 ways to kick-start your cross-channel fundraising Mike Johnston, HJC Consultants (Canada)
  • How to be a success online for small organizations Jason Potts, Director, Think Consulting Solutions (UK)
  • The hype and the potential of social network fundraising Justin Perkins, Director of Nonprofit Strategy, (USA)
  • Combining mobile and online technologies Marcelo Iniarra, Founder, (Argentina)
  • Engaging the new generations of donors Vinay Bhagat, Co-Founder and Chief Strategy Officer, Convio (USA)
  • Turning online donors into online fundraisers Philip King, CEO, Artez Interactive (Canada)
  • Creating an action-oriented social web community Mari Tikkanen, Director, M4ID (Finland)
  • The emerging philanthropic web Christine Egger, Co-Director, Social Actions

You can book your places here

Resource Alliance Reveals Shortlisted Entries for International DRTV Award

The Resource Alliance,  has unveiled the top four entries shortlisted for the International DRTV Award for charities and NGOs – the Gold Star Award for Non-Profit Video Advertising 2009.  The shortlisted videos will be presented at the International Fundraising Congress (IFC) in Holland on 21 October, where delegates will vote live for the winning entry.
The Gold Star Award, now in its third year – sponsored by RAPP – is an internationally recognised award for best practice in charity and NGO DRTV advertising. The 2009 shortlisted entries are:

  • Help Fred’s Work Shine On, Fred Hollows Foundation, developed in-house (Australia)
  • What if? Action Aid, developed by Watson Phillips Norman / Mike Colling & Company (UK)
  • Biggest Animal Rescue 2, RSPCA, developed by Whitewater (UK)
  • Atifase, Operation Smile, developed by RAPP (UK)

Theshortlisted adverts are available to view on the website of the Resource Alliance, which stages the IFC, at:

Last year’s competition for the best DRTV appeal was won in a popular vote by the UK charity NSPCC, which beat off challenges from Canadian, Mexican and other UK NGOs.
“This Award not only recognises excellence in fundraising videos but gives NGOs the opportunity to compare and learn from others doing the same thing.  The DRTV adverts are to such a great standard this year and I’m looking forward to finding out which one wins on the night.” says Alan Bird, Marketing and Communications Director of the Resource Alliance.
For the first time, the Gold Star Award scheme was extended in 2009 to include online fundraising videos, not just DRTV.  This Award category had been introduced to recognise innovation in the use of new media platforms and to establish a ‘gold standard’ for the sector.  Most of the entries submitted for the category of online fundraising videos were DRTV adverts that had also been run online, rather than fundraising videos developed specifically for online use.  Therefore, the judges decided not to shortlist any of the entries for the online category this year.
Graham Page, RAPP’s Media Director, adds: “Online continues to be a challenging area for fundraisers. The key challenges being how do we create intriguing and compelling creative content and how we fully exploit the channels accountability.”

 I was delighted to be part of the judging panel along with some fantastic people. The shortlist was selected by a judging panel, featuring:

  • Brad Bell, Head of Video, Whitewater
  • Alan Bird, Marketing and Communications Director, Resource Alliance
  • Conor Byrne, Director of Development UK & Ireland, Children’s Miracle Network, and Fundraising Blogger
  • Kristina Fitzpatrick, Marketing Manager, Resource Alliance
  • Graham Page, Media Director, RAPP
  • Fabienne Pouyadou, Directrice des partenariats, CARE France
  • Kaye Wiggins, Fundraising Reporter, Third Sector